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CINEDANS Film Festival x Mama.Media: Case Study

The Cinedans Film Festival is an annual celebration of dance films, showcasing the art of movement on screen. Based in the iconic Eye Filmmuseum in Amsterdam, Cinedans has become one of the most famous festivals in its genre. As the festival grew in prominence, Cinedans needed a way to expand its reach beyond the physical event, offering a captivating, media-rich online experience for audiences around the world.

Mama.Media provided Cinedans with the tools necessary to host hybrid and online events, creating a fully customizable platform for selling tickets, streaming films, and archiving their rich history of dance films.

The Challenge

Cinedans Film Festival required a solution that could:

  • Create branded and customizable web environments to reflect the festival’s identity.
  • Support a growing variety of media types, allowing for the creation of media-rich portals and online events.
  • Enable seamless live streaming and on-demand access to festival content, reaching a global audience.
  • Sell tickets for both in-person and online events.
  • Organise and maintain catalogues and archives of dance films for year-round engagement.

The Solution

Mama.Media partnered with Cinedans to create a powerful platform that caters to both live and online audiences. Key components of the solution included:

  • Branded, Customizable Web Environments: Cinedans was able to fully brand their online presence using Mama.Media’s platform. This allowed them to create visually striking, custom web pages that aligned with the festival’s identity while providing an easy-to-navigate user experience.
  • Support for Media-Rich Web Portal: Mama.Media supports a wide range of media types, enabling Cinedans to build media-rich web portals that combine video, audio, images, and text. These pages enhance the festival’s online presence, allowing visitors to explore featured films, behind-the-scenes content, and festival archives.
  • Hybrid and Online Festival Programs: With Mama.Media, Cinedans was able to go hybrid, live streaming the festival to a global audience. Users could buy tickets to access the virtual festival and view dance films from anywhere in the world. Additionally, Cinedans created online programs available year-round, offering extended access to selected films and events long after the festival concluded.
  • Ticket Sales Integration: The platform allowed Cinedans to manage ticket sales for both live and online events, offering a seamless experience for attendees. Whether visitors were attending the festival at Eye Filmmuseum or watching remotely, the process of purchasing tickets and accessing content was always smooth and direct.
  • Catalogues and Archives: Cinedans leveraged Mama.Media to build an extensive digital archive of dance films. This archive is not only accessible during the festival but also serves as a year-round resource for dance enthusiasts, students, and industry professionals. Users can browse through past films, view curated selections, and even discover the works of emerging filmmakers.

Implementation process

Mama.Media worked closely with Cinedans to ensure that the platform met the festival’s specific needs:

  • Custom Design and Branding: Mama.Media collaborated with Cinedans to create a fully branded platform that reflected the festival’s identity. The result was a visually cohesive and easily operated web environment.
  • Training and Support: Mama.Media provided training to the Cinedans team, ensuring they could effectively manage ticket sales, upload media, and run the festival’s hybrid components.
  • Live Stream Set up: Mama.Media ensured that the platform was optimised for live streaming, allowing Cinedans to broadcast their events in high quality, while managing global access to their programs.

Results

Cinedans’ use of the Mama.Media platform has delivered impressive results:

  • Global Reach: The hybrid festival model has significantly expanded Cinedans’ audience. Dance films that were once limited to a physical venue in Amsterdam are now accessible to viewers worldwide, enhancing the festival’s reputation and impact.
  • Year-Round Engagement: By creating online programs available throughout the year, Cinedans has maintained ongoing engagement with its audience. The festival is no longer limited to a single event but serves as a continuous platform for showcasing dance films.
  • Streamlined Operations: Mama.Media’s platform streamlined the entire festival operation—from ticket sales to live streaming to archive management. This allowed the Cinedans team to focus on curating and promoting films, while Mama.Media handled the technical aspects.
  • Increased Visibility: Through the use of online programs and a growing film archive, Cinedans has gained greater visibility in the film and dance communities. This has opened up opportunities for partnerships, collaborations, and audience growth.
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